Dread & Baha Productions
Dread and Baha Animal Productions is a notable entity in entertainment and community activism, established in the mid-1990s. Co-founded by Andrew Phillips, Jill Bascome, and Gladwyn Simmons, the organization focused on addressing social issues faced by marginalized black youth, a demographic often overlooked in society.
Dread and Baha was the dominant promoter of dancehall music in Bermuda throughout the 1990s - a synthesis of the “animal instincts” that came together in local entertainment from the raw energy of the dancehall generation.
About Us
The Fundamentals
Through their live events, Dread and Baha provided positive, peaceful, provocative leadership to disaffected youth. By creating a safe and inclusive environment, Dread and Baha helped channel the passions of hardcore youth into a vibrant cultural movement.
Their commitment to uplifting the community continued until the company was disbanded in 1998, leaving a lasting impact on Bermuda's music landscape and the youth it served. The void left by Dread and Baha's closure highlighted the importance of such grassroots initiatives.
The strategic pivot undertaken by Dread and Baha was crucial in engaging with the polarized rhetoric and hardcore voters in their community. Their ability to provide a platform for youth expression and create a sense of unity was instrumental in shaping the cultural landscape of Bermuda during this time period.
Vision and Mission
The founders used entertainment as a means of social change. They integrated various fields, including IT technology, sales and marketing, artist development, spirituality, and political science, to empower their audience.
Community Engagement
In 1996, Dread and Baha launched a voter registration drive to engage young people politically. Leveraging their popularity, they successfully mobilized a significant following. By the November 9, 1998, election, their efforts led to a notable increase in voter registration, surpassing other organizations. This initiative demonstrated their commitment to social responsibility and political awareness.
Cultural Impact
Dread and Baha created shows that served as platforms for dialogue and community engagement. Their energy inspired individuals to actively participate in societal change.
A Commitment to the Future
Dread and Baha left an indelible impression on the psyche of Bermuda based on a decade of community involvement, reflecting pivotal challenges and changes in society. The legacy of Dread and Baha continues to inspire future generations to uplift marginalized voices and engage in their communities.
In summary, Dread and Baha represents a legacy of empowerment and social change, illustrating the potential of art to drive activism and create a more equitable society.
Mobilizing First-Time Voters: Key Strategies

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Voter Registration Efforts
On-site booths for immediate registration

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Community Engagement
Fostering a sense of collective responsibility

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Empowerment through Art
Inspiring agency through performances
The 1998 concert was more than just a musical event - it was a strategic blend of entertainment and political messaging that resonated powerfully with the young audience. By carefully curating the lineup and crafting the overall experience, the organizers were able to create an environment that felt empowering and inspiring for the attendees.
This approach was a deliberate tactic to engage and mobilize first-time voters, many of whom were in the crowd that night. The concert's ability to seamlessly integrate political themes and calls to action into the performances ensured that the young people in attendance left the event not only entertained, but also motivated to get involved and make their voices heard at the ballot box.
The concert's success in this regard was a testament to the strategic vision and execution of the organizers. They recognized the unique power of music and cultural programming to reach and mobilize a demographic that had historically been disengaged from the political process. By harnessing this potential, they were able to make a significant impact on the 1998 election and pave the way for continued youth engagement in Bermuda's democracy.
Impact of the 1998 Concert
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Transformative Event
Successfully mobilized hardcore voters and ignited political engagement
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Catalyst for Dialogue
Sparked meaningful conversations and reflection in the community
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New Chapter
Marked the beginning of sustained civic participation efforts